Hong Kong Med J 2014;20(Suppl 4):S26-8
Behavioural changes in relation to risk perception and prevention of avian and human influenza in Hong Kong, 2006 to 2010
R Fielding, BJ Cowling, Q Liao, WWT Lam
School of Public Health, The University of Hong Kong
1. Declines in buying live poultry have not been matched with declines in touching when buying.
2. Continued buying of live poultry was associated with declines in perceived risk of influenza A/H5N1 infection.
3. Most food preparation and hand hygiene practices were endorsed by >95% of respondents.
4. Population levels of trust in government and media messages about influenza A/H5N1 were unchanged, but there was an apparent increase in the degree of trust in informal sources of information, such as friends and peer opinion, and behaviour in dictating appropriate protective responses against influenza A/H5N1.