Hong Kong Med J 2011;17(Suppl 3):S43-6
New anti-smoking legislation on youth smoking and quitting behaviours via a smoking cessation hotline
SSC Chan, DYP Leung, AYM Leung, DOB Lam, DYT Fong, TH Lam
School of Nursing, The University of Hong Kong, Hong Kong
1. The new anti-smoking legislation resulted in a short-term increase in the number of telephone calls received and subjects recruited by the quitline.
2. The effects of de-normalisation in the smoking behaviour appeared to have started among the youth smokers seeking help from Youth Quitline after the legislation. Nevertheless, more regular scoial marketing campaigns targeting youth quitting and the provision of free, easily accessible, and youth-oriented smoking cessation services are needed to maximise youth smokers’ motivation to quit.
3. Smoke-free legislation needs to be reinforced by additional and regular campaigns to maximise smokers’ motivation to quit.